This interactive outdoor board features a message obscured by a swarm of mosquitoes.

 

 

 

 

Viewers are encouraged to fight malaria by capturing a QR Code using their mobile device.

 

 

 

 

 

Doing so links them to a “Malaria Safe” bracelet application, which prompts users to hold the bracelet up to the ad and interact with it.

 

 

The mosquitoes scatter in relation to the movement of the virtual bracelet, revealing a message on the billboard...

 

 

 

 

...and a call to action on the user’s mobile device.